Iñaki Zaldua has spent the last 15 years covering and reporting national news. His passion for outdoor and portrait photography has established him as a reference in his field.

The identity is based on a simple, recognizable concept designed to convey the experience of a solidly established firm with a young person behind it. The camera, which is Zaldua’s raison d’être, was chosen as the key element in the identity. It can be applied at different angles, thus reminding us of the polyvalence of photography and its broad spectrum of subjects, and suggesting the moment of framing the subject.