There was a need to set up a yellow house somewhere, just like Van Gogh said, and get people with ideas and talent together to see how they get on. [Bertolt Brecht, Diaries, June 13, 1921]. La Casa Amarilla (The Yellow House), a gallery for current art and a bookstore specializing in essays, opened its doors in Zaragoza, November, 2016.
Bronce Estudio was asked to create an image to capture the concept behind Van Gogh’s famous remark. For us, a yellow house is a window on art, a window lit up so we can see inside to a space filled with incessant activity. Our window-framed logo is intended to convey just that.