What if quality could speak for itself and detect, alert or warn us of defects in objects and processes?
“Quality Speaks” is the name of the international campaign commissioned by Siemens Gamesa that our team worked on. In a multinational company with more than 24,000 employees, there are an endless number of points where quality is paramount. In everything, from manufacturing processes through to customer service, quality is a constant feature that generates value.
Our campaign was founded on three basic pillars. A simple and powerful claim: Quality Speaks, which reminds everyone that quality speaks for itself and that it is the responsibility of everyone. It is a unifying message within a strategy based on empathy; it is delivered in an appropriate and conciliatory tone that will generate changes in attitude. A graphic execution that will generate surprise and force a second look at the topic, raising awareness in multiple formats and in the different departments.